MyPelham.com is a joint venture project of Tiger Eye Solutions, a boutique marketing company operated by Pelham-based real estate broker, Cathy Berkhout-Bosse and local web designer, Melissa Wells, owner of Ex Nihilo Web Designs.
"We are not simply creating a website", Berkhout-Bosse clarifies, "we are establishing a social enterprise - a co-operative business model that provides long term economic development and tourism benefit to all community members while also generating sufficient advertising revenue to be a self-sustaining entity that limits the potential tax burden of Town promotion".
The primary operating objectives of MyPelham.com include:
1) To provide local and visiting consumers with a community-based, shared content information resource that is up-to-date and actively promoted and distributed via e-newsletters and social media.
2) To deliver a loyal and growing audience that is motivated to support local businesses, special events and community organizations while keeping advertising rates as cost-effective as possible
3) To sustainably participate in the development of a fully integrated multi-media Town marketing strategy that actively solicits linkage opportunities with any and all web sites with related content throughout Niagara.
Online Profile: Community Manager, Cathy Berkhout-Bosse http://cathyberkhout-bosse.brandyourself.com/
Chief Information Officer, Melissa Wells http://www.exnihilodesigns.com